Online Reviews

Nearly 30% of online reviews are phony or planted by companies to boost their sales.  Here are some online review tips.  *Beware of someone who only has one review or only reviews one type of product  *Fake reviews especially for health products, often spout a long list of “claims”  * Read reviews in the middle, fake reviewers often love it or hate it, but real people leave more detailed reviews  *Review clusters are when a huge amount of similar reviews are left in a 24 hour period  *Fake reviews rely on basic generalities so they can be copied to different products  *Researchers found that fake reviews are often peppered with I or my to make them seem more personable, real people use a wide variety of nouns and adjectives  *Real reviewers use a variety of punctuation and fake reviewers rely heavily on extreme praise peppered with exclamation points and emojis  *To spot fake reviews written by competitors, watch for negative reviews that include high praise for a specific alternative product with a link to their “preferred” product.  De Hart Plumbing Heating and Cooling, serving Manhattan Kansas, Junction City Kansas, Wamego Kansas and some surrounding areas.