Nearly 30% of online reviews are phony or planted by companies to boost their sales. Here are some online review tips. *Beware of someone who only has one review or only reviews one type of product *Fake reviews especially for health products, often spout a long list of “claims” * Read reviews in the middle, fake reviewers often love it or hate it, but real people leave more detailed reviews *Review clusters are when a huge amount of similar reviews are left in a 24 hour period *Fake reviews rely on basic generalities so they can be copied to different products *Researchers found that fake reviews are often peppered with I or my to make them seem more personable, real people use a wide variety of nouns and adjectives *Real reviewers use a variety of punctuation and fake reviewers rely heavily on extreme praise peppered with exclamation points and emojis *To spot fake reviews written by competitors, watch for negative reviews that include high praise for a specific alternative product with a link to their “preferred” product. De Hart Plumbing Heating and Cooling, serving Manhattan Kansas, Junction City Kansas, Wamego Kansas and some surrounding areas.
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